Born from Real Financial Struggles
Back in 2019, our founders were sitting around a kitchen table in North Mackay, drowning in spreadsheets and frustrated with generic budgeting advice that never seemed to fit real Australian households. Sarah had just finished her finance degree but found herself struggling to predict her family's cash flow beyond the next paycheck.
That's when we realized something crucial was missing from the financial planning landscape. Sure, there were plenty of apps that tracked spending after the fact, but what about families who needed to see three months ahead? What about households juggling irregular income, school fees, and the rising cost of living in regional Australia?
We spent eighteen months talking to over 200 Australian families, understanding their unique challenges. From single parents in Darwin to young couples in Perth, everyone shared the same frustration – existing tools were either too simple or overwhelmingly complex. They needed something that could grow with their changing circumstances and actually help them make better decisions before money stress hit.